摘要

This presentation delves into the cultural heritage journey of “Dianxi Brother,” an influential figure in the Chinese digital media landscape. It explores the significance of his短视频 in promoting Chinese culture, the unique elements that contribute to his success, and the impact of digital platforms on cultural transmission.

Slide 1: Introduction

  • Title: The Cultural Heritage Journey of “Dianxi Brother”
  • Subheading: Exploring the Impact of Digital Media on Chinese Culture
  • Content:
    • Brief introduction to “Dianxi Brother” and his background.
    • Overview of the presentation’s objectives.

Slide 2: Background of “Dianxi Brother”

  • Title: The Man Behind the Name
  • Content:
    • Personal information of “Dianxi Brother” (real name, age, origin).
    • His journey from a rural background to a digital influencer.
    • Highlighting his initial motivations for creating content.

Slide 3: The Content Strategy

  • Title: Crafting Cultural Stories
  • Content:
    • Overview of the video content: focus on Yunnan cuisine and rural life.
    • Themes and series of videos: “Four Seasons Spices,” “24 Solar Terms,” “One Flavor,” “One Meal,” “One Fruit,” “Roots of Food,” and “Yunnan Cuisine.”
    • The significance of these themes in showcasing Chinese culture.

Slide 4: The Power of Digital Platforms

  • Title: Leveraging Digital Platforms for Cultural Transmission
  • Content:
    • The rise of short-video platforms and their role in cultural promotion.
    • The global reach of “Dianxi Brother” and his influence on international audiences.
    • Statistics on his followers and video views across different platforms.

Slide 5: Success Factors

  • Title: Elements Contributing to Success
  • Content:
    • Authentic representation of Chinese culture.
    • Emphasis on storytelling and emotional connection.
    • Utilization of traditional and modern elements in content creation.

Slide 6: Impact on Cultural Heritage

  • Title: Preserving and Promoting Cultural Heritage
  • Content:
    • How “Dianxi Brother” contributes to the preservation of traditional Chinese culture.
    • The role of digital influencers in cultural heritage preservation.
    • Challenges and opportunities in the digital age.

Slide 7: The Role of Language and Communication

  • Title: Language and Communication in Cultural Transmission
  • Content:
    • The importance of language in cultural storytelling.
    • Strategies used by “Dianxi Brother” to bridge language barriers.
    • The role of subtitles and translations in reaching a wider audience.

Slide 8: Conclusion

  • Title: The Legacy of “Dianxi Brother”
  • Content:
    • Recap of the key points discussed in the presentation.
    • The long-term impact of “Dianxi Brother” on cultural heritage and digital media.
    • Final thoughts on the future of cultural transmission in the digital era.

Slide 9: Q&A

  • Title: Questions and Answers
  • Content:
    • Open floor for questions from the audience.
    • Discussion on the topic of cultural heritage and digital media.